McFarlane Toys Enters 3 Year Licensing Agreement with DC

Everyone knew Warner Brothers was looking for a new home for their DC toy license once Mattel was done with it. It was announced a few weeks back that some of the DC licenses were heading over to Spin Master. Most of those were role playing and other games. At the time, no one knew where the action figures were headed, but we do now. No one, me included, saw McFarlane toys swinging for the fences and coming out on top.

Starting in early 2020 you can expect to see McFarlane figures hitting the shelves of big boxes across the country. In a way I am excited to see someone else making DC figures. But, McFarlane is more geared toward collectors and less actual action figures that kids play with. I am curious to see how they plan to pull off both. From the sound of the press release below, McFarlane will basically be taking over and expanding the DC Multiverse brand. You can read the whole press release below. What are your thoughts on DC heading over to McFarlane Toys?

Tempe, Ariz., – February 12,  2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

 “This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.” 

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.  Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.

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