KB Toys is Planning a Comback

Don’t call it a comeback, they have literally been here for years.  It looks like Strategic Marks LLC is serious about bringing back the mall based toy retailer to fill the void that will be left by Toys R Us.  Ellia Kassoff, founder of Strategic Marks LLC, posted a message on Linkedin that they are bringing back KB Toys, and how they plan to survive the modern market.

“Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but on-lineas well,” Kassoff said.

They aren’t just planning on filling the void in the market but also willing to hire any of the 33000 Toys R Us employees who will soon be seaching for jobs.  “We understand, we’re not just restarting the only other well-known and loved toy chain in the US but hope to find places for those 33,000 jobs which will be lost as Toys R Us closes. Please be patient with us over the next few weeks as we get this rolling. In the meantime, if you are a toy manufacturer, supplier, distributor, industry head or ex-KB Toys executive, we want to talk to you. Please email us at:info@kbtoysstore.com or call us at: 949-424-1664. If you are a current #toysrus employee, please feel free to send us your resume to resumes@kbtoysstore.com but also know that we won’t get back to you for a little while as we finalize our concept.”

With the recent announcment, Strategic Marks has accelerated the plan to get some stores launched by Christmas of this year.  That’s even better news  for some of the affected employees of  Toys “R” Us.  This is exciting news for everyone and be sure to check back for updates.

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