I have been following this little toy company ever since their successful Kickstarter campaign last year and they are the perfect example for a college marketing class.  They recognized a particular market need, then proceeded to fill that void with their product. In case you were wondering IAmElemental makes action figures solely for girls.  IAmElemental envisions girls as the creators of a play experience in which they are the active agents in a story of their own design. “More heroine and less hooters” says Julie Kerwin, one of the co-founders.

Series 1, Courage was a huge success and they announced they will be launching Series 2, Wisdom in 2016.  Series 1 action figures represent the seven Elements of Courage – Bravery, Persistence, Honesty, Energy, Industry, Enthusiasm, and Fear.  On top of that it looks like they are adding a 6 1/2 inch figure to their product line up with the Courage Core Power Action Figure.   Check out there full line up of products and the desciptions below.  Of course with the mystery bags they didn’t produce an even amount of each figure so ,as always, your best bet for getting the whole series is just to buy the set.  You also can’t pass that nifty carrying case.  Plus, it doesn’t take rocket science to tell you that these will be huge in no time.  And as always, late comers will be scrambling back for series 1 when they realized they missed the boat.

Elements of Power Courage Board Book

 

 

No child is too young for a good book! Or empowering messages… The IAmElemental Elements of Power Courage Series Board Book introduces young children to the positive and powerful messages of the IAmElemental Universe. The IAmElemental Elements of Power Courage Series Board Book has 12 colorful pages and measures about 6-inches tall x 6-inches wide. Each page features one of the Courage Series figures, their superpower, and their unique elemental table stamp. Literacy is the ultimate superpower!

Elements of Power Courage 3-Piece Tableware Set

Eat breakfast, lunch, and dinner with the Elements of Power! The colorful plastic tableware is emblazoned with the powerful images of IAmElemental’s Courage Series figures. The IAmElemental Elements of Power Courage Series 3-Piece Tableware Set includes an 8 1/2-inch diameter plate, a 5-inch diameter round cereal bowl, and a 10 oz juice glass. This colorful tableware set is sure to prompt great conversations! Dishwasher safe.

Courage Core Power 6 1/2 Inch Action Figure

Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear – all of these powerful characteristics are part of Courage. The IAmElemental Courage Core Power 6 1/2-Inch Action Figure represents the 7 Elements of Courage. The Courage Core Power figure stands about 6 1/2-inches tall and has over 30 points of articulation. Figure includes removable helmet, chest armor, flaming Energy Sword, and Courage Shield.

Series 1 Courage Action Figure Display Tray

IAmElemental action figures represent the seven Elements of Courage – Bravery, Persistence, Honesty, Energy, Industry, Enthusiasm, and Fear – in 4-inch articulated figures, sold in mystery packs. These figures encourage imaginative play that focuses on the superpowers inside each one of us. Each mystery pack consists of 1 action figure representing one of the seven Elements of Courage, 1 Elemental Shield that can be collected and worn on a bracelet (available separately), 1 Element-specific accessory, 1 nylon drawstring carry bag, and 2 trading cards (one to keep and one to share)! Which Mystery packs will you get?

Series 1 Courage Action Figures and Carrying Case

IAmElemental action figures represent the 7 Elements of Courage – Bravery, Persistence, Honesty, Energy, Industry, Enthusiasm, and Fear. The IAmElemental Series 1 Courage Action Figures and Carrying Case includes the 7 Elements of Courage action figures, 1 interactive IAmElemental workbook, 7 drawstring carry bags, and 1 adjustable bracelet. Each of the 4-inch articulated action figures include a shield and interchangeable accessories. Wear your Elemental Shields on the adjustable bracelet. Wear one, or wear them all. You choose.