Toy News

New Star Wars: The Rise of Skywalker Merchandise Packaging Revealed

If you are like me, you are still processing all of the information revealed this past weekend at Star Wars Celebration in Chicago.  All the merchandise from Stars: The Rise of Skywalker tie-in merchandise won’t be unveiled until Triple Force Friday on October 4, but today Disney revealed the packaging at StarWars.com.  It shows the first good look at the villain with his full restored helmet with glowing red cracks.

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Toy Fair 2019

 

Toy Fair is upon us again, and I find myself asking the same question.  Why do I continue to choose NYCC over Toy Fair?  Every year I also tell myself to get my act together because I have the resources to make both happen.  In the meantime, for those of us who can’t attend, there are plenty of others out there sharing their experiences.  Our go to for all the current Toy Fair happenings is always @cobrashowjoes on twitter.  We seem to be on the same brain waves as these guys, so it’s always fun watching them share their experience.  Expect to see a lot from them.  We will try and share as much as possible but our main focus will be NECA’s reveals.  They are one of our favorite toy makers and crush it every year.  Judging from their Twitter feed, it seems this year could be extra special. (more…)

McFarlane Toys Enters 3 Year Licensing Agreement with DC

Everyone knew Warner Brothers was looking for a new home for their DC toy license once Mattel was done with it. It was announced a few weeks back that some of the DC licenses were heading over to Spin Master. Most of those were role playing and other games. At the time, no one knew where the action figures were headed, but we do now. No one, me included, saw McFarlane toys swinging for the fences and coming out on top. (more…)

Entertainment Earth’s 21 Business Days of Christmas

Santa may be watching you all the time, but your boss isn’t. Why not take some time during your coffee break or lunch hour (wink wink) to shop online for unique and must-have collectibles? Entertainment Earth will have an exciting array of extremely limited Doorbusters, multiple Daily Deals, amazing Holiday Sales, Free Shipping,unique Gift Guides, and great Giveaways. Check Entertainment Earth daily for the latest updates all season long. Make your list, check it twice, and get in on the fun!  (more…)

Don’t Call It a Comeback! Toys R’ Us Returning As Geoffrey’s Toy Box?

After several rumors and reports were swirling around last week, it seems Toys R Us is making a comeback, sort of.  A press release from Geoffrey LLC went out last week basically saying they were acquiring everything as far as branding and intellectually property associated with Toys R Us and Baby R Us.

So, while everyone was distracted at NYCC, Geoffrey was over at the Fall Toy Preview in Dallas wearing a cape saying he was “back from vacation”.  He was working at a booth aptly named “Geoffrey’s Toy Box”.

After reaching out to a few people there, the plan is to open locations under the “Geoffrey’s Toy Box” by the Holidays of this year. That already being a tall order, these new shops will be done as a “shop-within-a-shop” concept.  So, they are basically opening mini-locations within larger retail stores for the Holidays.  Much like KB toys was rumored to do earlier, or how a “Toy City” inside of Party City was talked about.

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