Toy News

Toy Fair 2019

 

Toy Fair is upon us again, and I find myself asking the same question.  Why do I continue to choose NYCC over Toy Fair?  Every year I also tell myself to get my act together because I have the resources to make both happen.  In the meantime, for those of us who can’t attend, there are plenty of others out there sharing their experiences.  Our go to for all the current Toy Fair happenings is always @cobrashowjoes on twitter.  We seem to be on the same brain waves as these guys, so it’s always fun watching them share their experience.  Expect to see a lot from them.  We will try and share as much as possible but our main focus will be NECA’s reveals.  They are one of our favorite toy makers and crush it every year.  Judging from their Twitter feed, it seems this year could be extra special. (more…)

Advertisements

McFarlane Toys Enters 3 Year Licensing Agreement with DC

Everyone knew Warner Brothers was looking for a new home for their DC toy license once Mattel was done with it. It was announced a few weeks back that some of the DC licenses were heading over to Spin Master. Most of those were role playing and other games. At the time, no one knew where the action figures were headed, but we do now. No one, me included, saw McFarlane toys swinging for the fences and coming out on top. (more…)

Entertainment Earth’s 21 Business Days of Christmas

Santa may be watching you all the time, but your boss isn’t. Why not take some time during your coffee break or lunch hour (wink wink) to shop online for unique and must-have collectibles? Entertainment Earth will have an exciting array of extremely limited Doorbusters, multiple Daily Deals, amazing Holiday Sales, Free Shipping,unique Gift Guides, and great Giveaways. Check Entertainment Earth daily for the latest updates all season long. Make your list, check it twice, and get in on the fun!  (more…)

Don’t Call It a Comeback! Toys R’ Us Returning As Geoffrey’s Toy Box?

After several rumors and reports were swirling around last week, it seems Toys R Us is making a comeback, sort of.  A press release from Geoffrey LLC went out last week basically saying they were acquiring everything as far as branding and intellectually property associated with Toys R Us and Baby R Us.

So, while everyone was distracted at NYCC, Geoffrey was over at the Fall Toy Preview in Dallas wearing a cape saying he was “back from vacation”.  He was working at a booth aptly named “Geoffrey’s Toy Box”.

After reaching out to a few people there, the plan is to open locations under the “Geoffrey’s Toy Box” by the Holidays of this year. That already being a tall order, these new shops will be done as a “shop-within-a-shop” concept.  So, they are basically opening mini-locations within larger retail stores for the Holidays.  Much like KB toys was rumored to do earlier, or how a “Toy City” inside of Party City was talked about.

(more…)

Party City to open 50 pop-up toy stores alongside Halloween City after death of Toys R Us

With Toys R Us just literally days away from closing forever, retailers and investment firms are figuring out how to fill the void in the market.  Well it seems Party City might have an idea.  According to USA Today, Party City plans to open about 50 temporary toy shops for the holiday season.

“The Elmsford, New York-based party goods retailer plans to locate temporary Toy City stores alongside its seasonal Halloween City stores. The stores will open in early September and stay open through the end of the traditional holiday shopping period.

The pop-up shop strategy aims to capitalize on the period during which toy sales are most lucrative. The company said the list of locations hasn’t been finalized.

With Halloween City and Toy City under one roof, the stores will average 12,000 square feet, Chief Financial Officer Dan Sullivan said in an interview.

About two-thirds of the floor space will be devoted to Halloween City until the spooky holiday is over. After Halloween, most of the space will gradually transition to Toy City for the rest of the holiday season. Workers will staff the entire shop.”

You can read the whole article from USA Today here. (more…)