Looks like our grandmas are cooler then we thought. Like many, I never understood the fascination with the ceramic dust collectors. But, Precious Moments just grabbed a few more customers by releasing a few cool new figurines. I mean, they don’t really have a choice, their demographic is dwindling away. These pop culture figures are the first liscensed figures that hopes to reimagine the brand for a new generation. They are also hopping the new generation has deep pockets. Marty and the Deloren is retailing for $99, with the Princess Bride figures going for $40 each. The Star Trek Bridge will set you back a whopping $200.