Say Good-Bye to the World’s Most Iconic Toy Store

In this Monday, Nov. 21, 2011 photo, shoppers are seen outside of FAO Schwarz in New York. The crowds, congestion, heavy bags and "Jingle Bells" for the umpteenth time are all unavoidable parts of the holiday experience if you do your shopping in the old-school, brick-and-mortar way.  (AP Photo/Bebeto Matthews)

You read it right.  Iconic toy store FAO Schwarz is closing its final location in midtown Manhattan as a result of rising rents, Bloomberg reports.

The toy store has been a major tourist attraction in New York ever since the famous piano scene in the 1988 film “Big”.  Toys R Us which owns the 153-year-old FAO Schwartz brand, said they are seeking another location.

“The company is committed to the FAO Schwarz brand and growing its legacy,” Toys “R” Us said in a statement to Bloomberg. “While we are sad to say goodbye to our current location, we are excited about the opportunity to create a new flagship location in New York City that will no doubt delight generations of children to come.”

The store is a major attraction for tourist around holidays and its creative huge stuffed animal displays.  I personally hope they find a new home for the giant piano.

iconic giant piano

iconic giant piano

Shoppers get a jumpstart on the holiday retail season at FAO Schwarz in New York November 19, 2005. The National Retail Federation forecast that this year's spending would be 5 percent higher than 2004. REUTERS/Seth Wenig - RTR1BCUR



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