We mentioned this possibility a few weeks back and now it’s finally here. Today, Toys R Us filed chapter 11 bankruptcy protection in an effort to save the iconic brand for future generations. Toys R Us said in a statement to customers that it is going to be business as usual at all it’s stores going forward. They also wanted to make clear that all of inventory and future orders from major toy makers won’t be scaled back in fear of the toy giant’s inability to pay. This couldn’t come at a worse time with the Holiday shopping season right around the corner. You can read Toys R Us restructuring plans here.