Party City to open 50 pop-up toy stores alongside Halloween City after death of Toys R Us

With Toys R Us just literally days away from closing forever, retailers and investment firms are figuring out how to fill the void in the market.  Well it seems Party City might have an idea.  According to USA Today, Party City plans to open about 50 temporary toy shops for the holiday season.

“The Elmsford, New York-based party goods retailer plans to locate temporary Toy City stores alongside its seasonal Halloween City stores. The stores will open in early September and stay open through the end of the traditional holiday shopping period.

The pop-up shop strategy aims to capitalize on the period during which toy sales are most lucrative. The company said the list of locations hasn’t been finalized.

With Halloween City and Toy City under one roof, the stores will average 12,000 square feet, Chief Financial Officer Dan Sullivan said in an interview.

About two-thirds of the floor space will be devoted to Halloween City until the spooky holiday is over. After Halloween, most of the space will gradually transition to Toy City for the rest of the holiday season. Workers will staff the entire shop.”

You can read the whole article from USA Today here.

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