Everyone knew Warner Brothers was looking for a new home for their DC toy license once Mattel was done with it. It was announced a few weeks back that some of the DC licenses were heading over to Spin Master. Most of those were role playing and other games. At the time, no one knew where the action figures were headed, but we do now. No one, me included, saw McFarlane toys swinging for the fences and coming out on top. (more…)
After several rumors and reports were swirling around last week, it seems Toys R Us is making a comeback, sort of. A press release from Geoffrey LLC went out last week basically saying they were acquiring everything as far as branding and intellectually property associated with Toys R Us and Baby R Us.
So, while everyone was distracted at NYCC, Geoffrey was over at the Fall Toy Preview in Dallas wearing a cape saying he was “back from vacation”. He was working at a booth aptly named “Geoffrey’s Toy Box”.
After reaching out to a few people there, the plan is to open locations under the “Geoffrey’s Toy Box” by the Holidays of this year. That already being a tall order, these new shops will be done as a “shop-within-a-shop” concept. So, they are basically opening mini-locations within larger retail stores for the Holidays. Much like KB toys was rumored to do earlier, or how a “Toy City” inside of Party City was talked about.
With Toys R Us just literally days away from closing forever, retailers and investment firms are figuring out how to fill the void in the market. Well it seems Party City might have an idea. According to USA Today, Party City plans to open about 50 temporary toy shops for the holiday season.
“The Elmsford, New York-based party goods retailer plans to locate temporary Toy City stores alongside its seasonal Halloween City stores. The stores will open in early September and stay open through the end of the traditional holiday shopping period.
The pop-up shop strategy aims to capitalize on the period during which toy sales are most lucrative. The company said the list of locations hasn’t been finalized.
With Halloween City and Toy City under one roof, the stores will average 12,000 square feet, Chief Financial Officer Dan Sullivan said in an interview.
About two-thirds of the floor space will be devoted to Halloween City until the spooky holiday is over. After Halloween, most of the space will gradually transition to Toy City for the rest of the holiday season. Workers will staff the entire shop.”
You can read the whole article from USA Today here. (more…)
So I knew I wasn’t going to finish the MAFEX Joker 2.0 review today so here is a random post to stay relevant.
Hasbro unveiled a new toy recycling program with the hopes to eliminate land fill waste. During the pilot program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. (more…)
Toys R Us plans to close 20% (182) of their stores as part of its Chapter 11 bankruptcy reorganization plan.
Going-out-of-business sales are scheduled to begin in February and be completed in April.
Check out the list below to see if your area is going to be affected.