toy news

Don’t Call It a Comeback! Toys R’ Us Returning As Geoffrey’s Toy Box?

After several rumors and reports were swirling around last week, it seems Toys R Us is making a comeback, sort of.  A press release from Geoffrey LLC went out last week basically saying they were acquiring everything as far as branding and intellectually property associated with Toys R Us and Baby R Us.

So, while everyone was distracted at NYCC, Geoffrey was over at the Fall Toy Preview in Dallas wearing a cape saying he was “back from vacation”.  He was working at a booth aptly named “Geoffrey’s Toy Box”.

After reaching out to a few people there, the plan is to open locations under the “Geoffrey’s Toy Box” by the Holidays of this year. That already being a tall order, these new shops will be done as a “shop-within-a-shop” concept.  So, they are basically opening mini-locations within larger retail stores for the Holidays.  Much like KB toys was rumored to do earlier, or how a “Toy City” inside of Party City was talked about.

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Party City to open 50 pop-up toy stores alongside Halloween City after death of Toys R Us

With Toys R Us just literally days away from closing forever, retailers and investment firms are figuring out how to fill the void in the market.  Well it seems Party City might have an idea.  According to USA Today, Party City plans to open about 50 temporary toy shops for the holiday season.

“The Elmsford, New York-based party goods retailer plans to locate temporary Toy City stores alongside its seasonal Halloween City stores. The stores will open in early September and stay open through the end of the traditional holiday shopping period.

The pop-up shop strategy aims to capitalize on the period during which toy sales are most lucrative. The company said the list of locations hasn’t been finalized.

With Halloween City and Toy City under one roof, the stores will average 12,000 square feet, Chief Financial Officer Dan Sullivan said in an interview.

About two-thirds of the floor space will be devoted to Halloween City until the spooky holiday is over. After Halloween, most of the space will gradually transition to Toy City for the rest of the holiday season. Workers will staff the entire shop.”

You can read the whole article from USA Today here. (more…)

Hasbro Unveils New Toy Recycling Program

So I knew I wasn’t going to finish the MAFEX Joker 2.0 review today so here is a random post to stay relevant.

Hasbro unveiled a new toy recycling program with the hopes to eliminate land fill waste.  During the pilot program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. (more…)

New Netflix Series Will Let You Relive Your Childhood with “The Toys That Made Us”

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A new Netflix mini-series dedicated to the toys of our childhood is set to start filming this March.  The 8 part mini-series is called “The Toys That Made Us”, and hopes to debut December 2017/January 2018.   Although, they won’t officially start filming until March, they will be sneaking in a few shots from the Toy Fair this month in New York.  And if you think they are staying local, you’re wrong.  They mentioned in a short exchange that they will be traveling all over the world to capture toy lines from Japan, Denmark, China, and Canada.  They also said they will be making plenty of stops around the states as well.  (more…)