Target Going Gender Neutral for Kids’ Products

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Target announced Friday that they plan to remove the gender labels on girls’ and boys’ products in its toys, home and entertainment sections.  In part of their statement Target said, “To help guests navigate our stores, we put a lot of thought into how things are organized. As part of that, we use signs and displays specially designed to help guests get through the store efficiently while pointing the way to more inspiration and great products. But we never want guests or their families to feel frustrated or limited by the way things are presented. Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not … in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”

I agree with them for the most part.  With a majority of toys today relying on character or movie licenses, there really is no need to identify aisles as boys’ and girls’.  The same can be said for home and entertainment sections as well.  This also helps retailers with grey area items like chemistry and science sets.  These were usually placed in the boy sections almost assigning science as a male gender subject.  Not to mention, there are plenty of boys who like to play with kitchen and cooking sets just as much as the ladies.  I don’t understand why there are different Legos sets for girls’ and boys’.  Why does the Lego Friends mini figure have to be completely different?  Not to mention they don’t look to have as much fun as the boys in their play sets either.  I know it makes for awkward conversations between my son and daughter’s mini figures when they play together.

Clothes you don’t have that luxury.  I understand that until puberty that boys and girls bodies are the same and that clothes could be designed to be gender neutral.  I have a feeling it will be awhile before we as parents will be comfortable cross dressing our children, especially boys in “girl” clothes.  Plus, today’s parents are still very committed to their children dressing their gender.

You are never going to make everyone happy and of course the other side is already vocal about Target’s changes.  I feel that overall they have the right intentions and are moving in the right direction.  Speaking of this sort of topic, I never thought I would agree with Ashton Kutcher on anything but I do when it comes to men’s changing tables.  I never noticed the lack of changing tables in men’s restrooms until I was stuck with a wet kid of my own.  No Bueno!

What are your thoughts on Target going gender neutral.

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