The Descendants premiered this past weekend on the Disney Channel and of course it was an instant hit with young girls and tweens. I have three daughters myself so I was stuck there watching it with you. We were only a few minutes into the movie and I knew exactly what Disney was up to. (more…)
I have been following this little toy company ever since their successful Kickstarter campaign last year and they are the perfect example for a college marketing class. They recognized a particular market need, then proceeded to fill that void with their product. In case you were wondering IAmElemental makes action figures solely for girls. (more…)
It looks like we now get a “beaming” variant to add to the Star Trek Reaction Figures. Bringing the technology of the 23rd century to the action figure stylings of the 20th century, each exclusive figure fades from matter to glittery energy as if it was going through a Starfleet transporter! (more…)
Out family recently joined the cable cutter movement and our kids don’t even know the difference. The upside is they have now been exposed to a whole new world of classic cartoons they had never seen before. It’s great to sit down and share a part of my childhood with them by watching Batman: The Animated Series. (more…)
Remember the 80’s?! We all know that what old is cool again and if it aint retro is sucks. Well the toy market seems to follow suit. Not going back but seems like everything this week was GI Joe or Transformers. (more…)
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