Target already claimed gender neutrality in their toy department, but I guess they still feel the need to focus on the girls.
Target has teamed up with DC Comics to launch a collection of merchandise based on some of DC’s most colorfully costumed female characters, and the new line is getting a thumbs up from comic book fans and parents alike.
The “DC Super Hero Girls” collection includes action figures of famous female heroes and villains alike, including Wonder Woman, Supergirl, Poison Ivy and others. The merchandise will be available exclusively at Target starting in March, according to a release on DC Comics’ website.
The DC Super Hero Girls will be made in partnership with Mattel and also include a clothing line. “Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise,” Scott Nygaard, senior vice president of merchandising at Target, said in a statement on the company’s website.