Mattel

Countdown to Mattel SDCC Exclusive Pre-Sale

Mattel’s first San Diego Comic-Con exclusives pre-sales will begin on Tuesday, June 26 at 10AM PT on MattelShop.com. There is a limit of four per item per customer, and pre-orders will only be available to those in the 48 contiguous states.

The San Diego Comic-Con Pre-Sale for Mattel Vault Gold Members starts at 10 a.m. PST on 6/25/18.

You can check out the countdown here.  You can also find out about becoming a Mattel Vault Gold Member here.   There is also a run down of Mattel’s SDCC exclusives here.  Also there are come cool random figures for sale or in stock on their site.   (more…)

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Toys R Us Could Liquidate Stores by the End of the Week

It looks like the end is finally here. After news started swirling around last week, it looks like Toys R Us plans to draft plans to liquidate their remaining stores. It looks like the actual court hearing was delayed until Thursday according to Bloomberg. (more…)

Mattel’s New Series of Barbies Honors Inspiring Women in History

Kids will soon be able to learn and play with some of the most influential women in history.  Today, Mattel announced a new series of Barbies called “Inspiring Women.”   The first figures in the series are Frida Kahlo, Amelia Earhart and Katherine Johnson.  All three women made history in different industries: Earhart was the first female aviator to fly across the Atlantic Ocean; Mexican artist Kahlo was known for her unique painting style and feminist activism; and Johnson, who was highlighted in the 2016 film “Hidden Figures,” broke boundaries for black women in mathematics and calculated dozens of trajectories for NASA, including the 1969 Apollo 11 flight to the moon.  (more…)

Coming Soon: Mattel Premium DC Multiverse Figures

They’re Action Figures posted some pics and info about some new DC Multiverse figures coming in the near future. Why do we need another Val Kilmer Batman? Who knows, but you can check out the info from their Facebook page below.

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Hasbro in Talks to Buy Mattel, Again

UPDATE (11/16 12:40 PST):

Mattel (MAT) doesn’t appear to want to play with Hasbro (HAS). Both stocks are lower after Mattel reportedly rejected a takeover offer from rival Hasbro. Mattel told Hasbro the offer undervalues the company and didn’t factor in the potential rejection from anti-trust regulators. Mattel will reportedly continue to negotiate. (Yahoo financial)

It looks like Hasbro has their eye on Mattel once again. Many would think that the two companies combined would dominate the market. Realistically, the result of a combined Hasbro and Mattel would be a large company, but far from dominant in the fragmented toy industry. Together, they would control one third of the US market for traditional toys and games, and just 22% globally. The rise of companies such as Lego, Funko, NECA, Just Play, and others are starting to offer a counterbalance with their growing market share. (more…)