Mattel

Hasbro in Talks to Buy Mattel, Again

UPDATE (11/16 12:40 PST):

Mattel (MAT) doesn’t appear to want to play with Hasbro (HAS). Both stocks are lower after Mattel reportedly rejected a takeover offer from rival Hasbro. Mattel told Hasbro the offer undervalues the company and didn’t factor in the potential rejection from anti-trust regulators. Mattel will reportedly continue to negotiate. (Yahoo financial)

It looks like Hasbro has their eye on Mattel once again. Many would think that the two companies combined would dominate the market. Realistically, the result of a combined Hasbro and Mattel would be a large company, but far from dominant in the fragmented toy industry. Together, they would control one third of the US market for traditional toys and games, and just 22% globally. The rise of companies such as Lego, Funko, NECA, Just Play, and others are starting to offer a counterbalance with their growing market share. (more…)

Mattel Snags “Jurassic World” Toy Line from Hasbro

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Variety reported today that Mattel will be taking over Universal’s “Jurassic World” license.  The license became available when Universal and Hasbro could not come to terms on a renewal.  It looks like things went from bad to worse, depending on your opinion of the two toy companies.  You can check out the full details from Variety below:

Mattel has been awarded the worldwide master toy license for Universal’s “Jurassic World” franchise, starting next July. (more…)

Mattel 2016 SDCC Online Only Sale

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This is great news for those who aren’t lucky enough to make it to SDCC in person.  From mattycollector.com:

For the first time ever, we’re offering an SDCC Online Sale for fans attending the show AND those who couldn’t go! These exclusives will be available only at MattyCollector.com. Don’t miss this opportunity! (more…)

Benoist’s Supergirl Gets Her Own Action Figure in DC Multiverse Wave 3

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Melissa Benoist is getting her very own action figure as part of Mattel’s DC Multiverse wave 3.  She will come with a piece of the Doomsday build-a-figure and will be hitting shelves by the end of the summer.  Others in the wave are Doomsday Superman, The Dark Knight Returns Robin, and The Dark Knight Returns Armored Batman.  If looks like you will have to wait until the next wave to complete your Doomsday figure. (more…)