Inside the Toy Box sums up the past week’s toy news, top sellers, trends, pre-orders and any other great happenings in the world of toys and pop culture.

Big news is the reports that Mattel and Hasbro are in talks to join forces.  Right now, all it is are talks and I don’t see this happening without huge regulatory scrutiny.  It would be hard for the two largest toy companies to merge without forming a monopoly.

Lego, next biggest toy maker, had a few announcements of their own at the UK Toy Fair. (more…)